Capital One's NCAA Commercial Campaign Brings the Magic to Life

The wait for March Madness has finally arrived, and Capital One is getting into the spirit with a new campaign that brings the magic of the tournament to life. The brand will be running a series of TV commercials, social media ads, in-arena signage, and on-site activations created in partnership with Warner Bros.

At the heart of the campaign are competing stores - 'The Chuck Stop' and 'Magic Mart' - which will allow fans to get their March Madness merchandise at their choice of shop. 'Our cast of fan favorites helps us make those connections with audiences through truly fun work that we are always very excited to share,' said Marc Mentry, chief brand officer for Capital One.

The humorous campaign introduces 'The Magic Mart', an even better one-stop shop for all things NCAA, introduced by none other than Magic Johnson. Building on last year's success, Charles Barkley returns with a new store, 'The Chuck Stop'.

Capital One has also created a blimp in the shape of Charles Barkley, dubbed 'The Chuck Blimp,' which will be flown across the country to Phoenix for the Final Four tournament. Additional spots include 'Key to the City' and 'What about Nantz?', featuring Barkley receiving the key to the city of Phoenix and being followed around by Jim Nantz.

This year's campaign also introduces an anthem, celebrating the best month of the year. The video features a star-studded cast, including Jackson, Charles Barkley, Spike Lee, Jennifer Garner, Magic Johnson, Jim Nantz, and Jeremy Brandt, singing in a recording studio to the tune of 'That's What Friends Are For' featuring six-time Grammy Award-winning singer Dionne Warwick.

The first spot, 'That's What March Is For,' features Samuel L. Jackson, Charles Barkley, Spike Lee, Jennifer Garner, Magic Johnson, Jim Nantz, and Jeremy Brandt singing in a recording studio to the tune of 'That's What Friends Are For' featuring six-time Grammy Award-winning singer Dionne Warwick.

Overall, Capital One's NCAA commercial campaign is all about bringing the magic of March Madness to life through humor, entertainment, and memorable moments. As Mentry said, 'As a brand, we look for moments in culture, like the NCAA Tournament, where we can connect and create something memorable and entertaining.

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